Packaging is an important element to consumer perception of your product. Creating an excitingly intuitive consumer unboxing experience makes the product more compelling for consumers. This can result in them promoting your brand by posting about your business on social media, reviewing your product online, or propagating insights between friends and loved ones by word of mouth; which serves as one of the biggest forms of marketing.
Even in retail, packaging can make or break the customer experience. If packaging is damaged in any way, even minimally, that communicates lower value to consumers. If packaging is eye-catching, exclusive, and themed well for the product and company it adds value in the eyes of the customer. If your packaging is consistent and unique enough, it can also become a physical manifestation of both your product and brand that customers come to know and trust.
Offer reliable and helpful information:
Packaging is an ideal forum for sharing your brand story and valuable details about your product. Customers are becoming increasingly concerned with the authenticity and integrity of the brands behind the products they’re buying. With the robust growth of consumer interest in sustainability, knowledge or experience on how to properly recycle and dispose of goods and their packaging is also considered to be of significance. Packaging can also express the values of a brand in other ways, including illustrations of how goods are ethically sourced and supporting corporate social responsibility initiatives.
Of course, some items like pharmaceuticals, food, and alcohol are legally mandated to provide precise details on their packaging. Outside of those parameters, customers are seeking accurate, transparent, and clearly identifiable product information. These interests are currently especially centered on the ingredients in both beauty products and food and beverage products, establishing a higher emphasis on natural products with ingredient simplicity.
Protect your product:
Your packaging is the first line of protection against product harm. For this purpose, the product packaging must be rigid on top of being visually appealing. As previously stated, defective packaging can also be seen as a value subtractor in the eyes of customers, so packages must be able to withstand the conditions required for shipping, storing, and stocking products in retail locations.
E-commerce goods face considerable potential for harm as they can face a multitude of changing shipping conditions depending on where they’re going and when. Using the correct sized packaging to complement your product, choosing a durable material like corrugated, and packing products with materials like foam sufficiently to effectively reduce void can all assist in keeping the product safe so that it reaches customers in one piece, undeterred. The structural integrity of retail displays is also vital for the reliable preservation. Working with an industry specialist will ensure that displays stay intact during transport and are long-lasting when keeping goods in-store locations.
Be reused for other purposes:
In line with current environmental trends leaning towards sustainability, customers see value in packaging that can serve a dual purpose. One prevalent reuse situation arises when well-designed boxes and bottles are repurposed as aesthetic storage containers or decorations. Tech interfaces are an increasingly common phenomenon related to this, with many businesses utilizing technological components on packaging like QR codes that direct customers to video content, product details, or online games related to their product. The ongoing trend of internet-inspired DIY projects also creates incentives for packaging’s second life, particularly in regards to corrugated materials and cardboard boxes, which we at SFP specialize in.
Communitive high value with elegant design elements:
Contemporary packaging styles, metallic or engraved components, and sophisticated designs can make the product appear of higher value to consumers. It’s hard to market high-end products in contexts that make them appear cheap. Even conventional everyday items can give off an impression of luxury and, with it, a seemingly higher value with the right packaging. Any design aspect beyond what a consumer would normally expect can create the perception of luxury, including using customizable templates or finishes on different areas of the product packaging.
Serve as self-expression or art:
Much as your packaging design is symbolic of a physical extension of your brand, it may also function as an enhancement of how customers use your product to publicly express their sense of self. Many successful brands attract loyal customers through their ability to establish association with their products with some personal characteristics that reflect the personalities of their consumer base as a whole.
Sardar Family Packages’ unparalleled expertise in developing value-added packaging and cultivating creativity and innovation ensures we know how to reach consumers in both retail and e-commerce packaging. We’ve had our thumb on the pulse of the packaging industry for more than 30 years so we know how to stay on top of market trends to keep the product in the right place to adeptly compete for customers’ attention. Our packaging engineers will ensure your products’ protection, meanwhile our creative designers will work with you to develop eye-catching designs that make your product stand out with its uniqueness.